The 25 Craziest Things Companies Did To Get Attention

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Everyyear, tens of thousands of people fly south for the winter.

They head to Austin, Texas, during March toexperience South by Southwest, an interactive, film and music conference thatdraws more than 120,000 people over the course of one week.

It's a great place for brands to promotethemselves, because the town is taken over by early adopters looking for thenext big thing.

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25  Googlerented a building right next to the Austin Convention Center, where theconference takes place. It had games like cornhole where guests could come andtake a break from panels.

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24 Samsung had a big presence at SXSW with multiple areas around Austindevoted to promoting its products. This pop-up shop was one of them, withhundreds of devices on display inside.

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23 Tom Cruise's new movie, Oblivion, set up large, strange contraptionslike this helicopter to promote the flick.

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22  TaskRabbit, a startup that helps you find neighbors who will run yourerrands, handed out ice cream in a giant, furry truck.

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21  Highlight,which has been called the SXSW 2012 breakout app, drove a popsicle truck aroundAustin and called itself "Poparazzi."

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19  Here's one ofthe Highlight co-founders (on right) handing them out.

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19 The Wall Street Journal had a pool party with a live band.

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18  Here's a shotof the pool with the crowd just beginning to fill up. Yes, people went swimming.

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17  Path, Spotifyand Ashton Kutcher had a party with the band Jane's Addiction and Coolio.

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16  Windows had ahuge room rented out where guests could relax, order drinks from an open barand play Xbox.

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15 Inside, there was a wall ofSurfaces.

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14 Here are people playingXbox.

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13 There was a live DJwho mixed songs using a giant touchscreen.

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12  And paintlined the walls so guests could graffiti the building.