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Social developer Row Sham Bow, founded by  Madden NFL 18 Coins former EA Tiburon executives, is set to release its first game today via Facebook.Woodland Heroes, which has been in closed beta since earlier this month, sees players strategically launching animal-based missiles asynchronously at each other in an isometric world.Philip Holt, chief executive at Row Sham Bow and former EA Tiburon GM, revealed to industry news website VentureBeat that the game will be released

Row Sham Bow was founded earlier this year, after a number of  MUT 18 Coins former EA Tiburon executives banded together to create online social games.Initial staff included the likes of Madden 12 creative director Ian Cummings, EA Sports' chief technology officer Richard Wifall and the aforementioned Holt.The company then revealed that it had raised $3 million in venture capital funding, as a means of hiring to fill 60 positions at its Orlando, Florida offices.

As part of his monthly NPD Group physical game sales analysis, Gamasutra analyst Matt Matthews crunches the numbers behind NPD's claim that digital and used sales are making up for the decline in retail sales across the industry.]As the American retail video game industry has struggled through several spare and troubling months in 2011, more attention has been paid to the other segments of the market which are more independent of the traditional retail channel.

these are full digital game downloads, social network games, downloadable content, and games for maddenvip non-traditional mobile platforms like smartphones and tablets.The basic question: When all monetization methods are considered, is the video game market growing, contracting, or maintaining its previous size?Just looking at retail, content sales for consoles and traditional handhelds (like the Nintendo DS) have shrunk significantly. Through September 2011, those segments of the