好书推荐:<如何经营一间咖啡屋>

石冰

好书推荐: Start & Run a Coffee Bar, 2nd Edition
                  ------Tom Matzen & Marybeth Harrison

Turning beans into bucks
Building a winning sales team
Special section on selling tea
Written by owners of prosperous coffee bars
  
You, too, can take advantage of one of today’s most popular and profitable business ventures — a coffee bar/tea shop.

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea.

The two authors share their inside perspective on running a coffee bar, answering questions such as:
How do I prepare a business plan?
How do I market my coffee bar?
What special equipment will I need?
What will it cost to get started?
What should I look for when choosing a location?
How do I roast coffee beans and brew a great cup of coffee?
What are the 11 steps to WOW! customer service?
What about expansion and franchising?